This graph shows us, within the past 90 days whilst social media has a larger interest, the interest has been falling. Note: you can input a total of 25 words each search. Google Trends is a great tool to help you do that.įor example, for our own agency, we might want to look at trends around: ‘search’ ‘content’ and ‘social media’ because this is what we focus on. If you want to produce great content, then it’s imperative you understand your audience. Make sure you understand the difference between the two. Remember, just because lots of people are writing about it, doesn’t necessarily mean there are people who are interested in reading it. You see a visual representation of how interested the online world is on your topic. And how much content there is about it.īut Google Trends successfully fills the gaps that traditional planners fail to do so. How many people searched for a keyword, and how competitive it is. The Keyword Planner tool is also great at showing you the numbers. What I mean by this: every content marketer’s goldmine is to create a piece of content that everyone is searching for, but no one has made any attempts writing about. Google’s Keyword Planner is brilliant at letting you know what Google has indexed, but it won’t show you content that hasn’t been created yet.
Traditional keyword research methods like Google Keyword Planner often fall short on providing crucial information. The location feature is especially useful if you’re working with a local company and don’t want to skew your results with data from elsewhere. You can also change your criteria by searching within a specific category, or for a specific location. The search bar at the top allows you to input whichever topic you’d like to research. You don’t even need a Google account to use the tool, simply follow the link and get started
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Google Trends is a free web app, created by Google, that allows you to see how certain keywords or phrases are trending, or have been trending within a given time frame. Let’s dive right in, shall we? What is Google Trends In this article, we’re going to break down what Google Trends is, how you can start using it, and the ways it can improve your content. That’s why, if you want to improve your content, you need to start using Google Trends. Often the content you think is most valuable isn’t the content your audience wants to read. This could be down to not conducting thorough keyword research. Or maybe you, like so many others are producing content that no one seems to care about. Why is it, then, that so many people struggle to put together ideas for their content? Either way, you’re expected to be an expert and you’re expected to transfer this knowledge through your content. Perhaps you run a law firm, or maybe you’re in the services industry.
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